Envato is an Australian based digital learning platform and marketplace. Their Tuts+ division has a network of tutorial based websites for web developers, designers, creatives, and business owners. Online advertising, content and marketing programs are not a core offering so it made sense to outsource this portion of the business. As long term partners we own the full sales process even through operations and billing/collections. Customers include AWS, Microsoft, New Relic, Adobe, Atlassian and many startups.
ProgrammableWeb is the web's oldest and largest API Directory, owned by Mulesoft (now Salesforce). One tactic that was efficient and effective was to build a Python script to scrape company mentions and links to inform a personalized, relevant and timely automated cold out reach sequence. Using Snov.io (data/lead info), marketing automation (Quickmail.io), and booking (Calendly) software, the result was an automated pipeline of 50+ monthly warm leads and booked calls.